Course contents

Marketing Your Pharmacy: How To Market To Doctors

Prescribers
Pharmacists

Pharmaceutical Marketing

This course provides a comprehensive guide on effectively marketing to doctors, focusing on key strategies to improve engagement and business growth. It begins with foundational concepts, including essential marketing terminology, the importance of traffic, and how to craft and direct messaging. Participants will learn how to apply these principles to social media and track success through key performance indicators (KPIs).

Additionally, the course explores best practices for visiting doctors, offering insights into leveraging in-person interactions, refining doctor detailing techniques, and avoiding common mistakes. Led by Dr. Lisa Faast, a pharmacy industry expert and business leader, this course equips participants with practical tools to strengthen relationships with doctors and enhance their marketing effectiveness.
 English only
  Prescribers, Pharmacists 
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Why should I take this course?

  • The Fundamentals: Discuss basic terminology, review the importance of traffic, how to select and direct your message, how to apply this to social media
  • Metrics: Measuring with Key Performance Indicators
  • Visiting Doctors: How to leverage visiting doctors, the tricks to doctors detailing, learn what to avoid when doctor detailing

Course Lesson

Meet your instructor

Dr. Lisa Faast

Dr. Lisa Faast is an innovator, experienced business executive, and leader in the independent pharmacy industry. With over 20 years of experience as a pharmacy owner, consultant, compounder, and businesswoman, she can bring a unique perspective to the industry’s problems. Her passion is helping independent pharmacy owners thrive by focusing on diversifying and then growing revenue streams. She is currently CEO at DiversifyRx, a consulting and education company, and a multi-store pharmacy owner, in addition to being a wife and mom of 4.